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NYC Love Your Local supports independent businesses facing increased real estate costs and neighborhood change.
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NYC Love Your Local supports independent storefront businesses facing real estate pressures and changing neighborhood demands through a web-based interactive map, consultation services, and grant funding for projects to increase their competitive advantage.
Work:
- Designed and launched grant program implementation, application, and vetting process
- Defined metrics to collect to measure program outcomes
- Directed the development of several website designs and features to increase usability from public and backend
- Directed the program evaluation and program redesign process
Results
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40 Small business owners received a total of $3.6M in grant funding to use toward modernization projects and operational improvements
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Collected data and stories of about 450 business owners facing real estate pressure in NYC to help inform new programming and policies addressing these issues.
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Increased engagement on Love Your Local site with better user experience on backend and frontend
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