AMP NYC is a 3-month accelerator helping Media & Entertainment businesses get to the next level in a rapidly shifting industry.
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AMP NYC helps media and entertainment businesses increase business, elevate their brand, expand audience reach, and respond to rapidly changing shifts in the industry. The program design came out of a 6-month research period that asked small and medium-sized businesses in the industry what their most pressing needs were. Program partners include the NYC Mayor's Office of Media and Entertainment, Made in NY Media Center by IFP, and Hyper Island.
Work:
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Directed the design, strategy, and delivery of the accelerator program
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Defined the evaluation data collected on business participants within the program
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Developed ROI model to evaluate cost-benefit of program
Results
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60 Businesses have graduated to date
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Several businesses have increased sales and hired new employees
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Two businesses have been given distinguishing awards in their fields including #1 Music Promoter in NYC